Experienced sellers and new hires at Google Cloud went through the same training. It wasted time, created disengagement, and undermined programs the business needed to work. Four Door was built to fix that.
Debuting during the largest event of the year Accelerate, the stakes were high for the business and the newly formed team
UX/UI Design. Create an intuitive and delightful user experience within a highly limited environment
Creative Direction. Lead the design and direction of a 3-person design team. Artifacts would include video, animation, web and presentation.
Tech Stability and Scale. Research existing platforms and technologies. Push their capabilities. Develop a strategy that was executable, scaleable and measurable.
Together with the head of LXD, I had identified idealized user journeys. I quickly ran into friction: Learning Management Systems (LMS) and existing platforms were rigid, fragmented and difficult to customize. I needed to create a consistent and cohesive learning experience while the user bounced between platforms.
I interviewed stake-holder, senior sales reps and their support staff to uncover their experience with learning, finding content, completing certifications. I interviewed the owners of the LMS and the authors of the content to learn about the pitfalls and opportunities of each platform. With each new data point, I checked my assumptions and adapted my design approach.
We quickly realized that there would be little give in which systems we were able to use.
Being a global tech company, vetting and launching new technology would take several months of house security. We decided on the platforms then went to designing. With each trade-off, we balanced the needs of the user, the goals of the team, and the business requirements.
It was important to bring GCP leadership along the journey. They had been at GCP several years, knew how to do things a certain way and were reluctant to change.
It was essential to not only tell them how Four Doors could work, but to show them. For each finding I would present. First with wireframes, then with high res mock-ups, finally with prototypes.
Each presentation built understanding, trust and buy-in. By the time we launched, leadership wasn't approving the work. They were championing it.
Leadership went from resisting the approach to championing it before launch.
If we expected users to endure a new approach, we wanted to ensure that the experience was exceptional in quality and polish. I led the team of visual, motion and UX designers to ensure the entire experience was cohesive and complete.
We designed Four Door experience to connect on two levels: Global and Tailor-Made.